Strength training, HIIT, and coaching for people who show up. No gimmicks, no shortcuts — just programming that works and coaches who give a damn.
APEX was founded in 2020 by Coach Marcus Cole — a former collegiate athlete and NASM-certified trainer who got tired of watching big-box gyms sell memberships nobody uses. We built a different kind of facility: capped classes, real programming, coaches who know your name and your numbers. Six years later we're 240 members strong, still capped, still personal, still the hardest hour of your day.
“I've tried every gym in Austin. APEX is the only one where the coaches actually program for YOU, not just run a generic class. Down 30lbs and deadlifting 315. Changed my life.”
“Walked in intimidated, walked out hooked. The community here is unmatched and the coaching is world-class. Best investment I've made in myself.”
“Six months in and I'm stronger at 42 than I was at 22. Marcus and the team push you hard but smart. Cannot recommend enough.”